Underutilized fish see rising online demand in Japan

Underutilized fish, often overlooked due to low market value or limited distribution, are gaining popularity in Japan through online sales.

Assorted products featuring whole fish that are unknown to consumers, compared with those of familiar species such as tuna and salmon, as well as other easy-to-use fish items are also attracting demand.

The fisheries industry is seeking ways to make effective use of underutilized fish that are either not widely distributed as food or are too small to fetch prices at traditional markets.

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